Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

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Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

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Contact Us and Let's Explore Your Dealership's Specific Needs

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Recent Insights

The Hybrid Approach Is Popular for Car Purchases.

The Hybrid Approach Is Popular … for Car Purchases

There’s a lot of discussion about hybrid vehicles having a moment. But when it comes to buying a car, more...
3 Min ReadSep 19CDK Global
Closing the Dealership Gender Gap.

Closing the Dealership Gender Gap

While women have an outsized influence on car purchase decisions, they’re a clear minority of car dealership employees. According to...
4 Min ReadSep 10CDK Global
Ease of Purchase Score Hits Record High in August.

Ease of Purchase Score Hits Record High in August

CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min ReadSep 4David Thomas
The Test Drive’s Enduring Value for Dealers.

The Test Drive’s Enduring Value for Dealers

If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min ReadAug 28CDK Global
Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.

Gen Z Workers at Dealerships Want a 401K and Feedback

In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min ReadAug 26David Thomas
Car Buyers Will Hit the Top of Their Budget.

Car Buyers Will Hit the Top of Their Budget

There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min ReadAug 22CDK Global
Car Sales. Shoppers Still Want Needs Assessment.

Car Sales: Shoppers Still Want a Needs Assessment

In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min ReadAug 20CDK Global
Three Misconceptions About Dealership Service Departments.

Three Misconceptions About Dealership Service Departments

Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min ReadAug 14Don Zogg
Enthusiasm for Selling EVs Closely Tied to Geography

Enthusiasm for Selling EVs Closely Tied to Geography

A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min ReadJul 29CDK Global
The 2024 CDK Automotive Retail Industry Trend Report

The 2024 CDK Automotive Retail Industry Trend Report

From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min ReadJul 22CDK Global