CDK Elead CRM
Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

Speed Is Key
A fast, efficient buying process is required for today’s customers and dealerships. When you can keep deals moving quickly in both off hours and in the showroom, everyone wins.
Retain Customers
Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy.
Seamless Integration
Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.
How a Dealership CRM Helps Your Business
Customize Communication
Some customers want conversations on the phone, online or via text. Others want to come into the dealership. Have the tools to handle them all.
An Efficient Team
Make it easy for your team with customized dashboards. Up-to-date reporting simplifies daily meeting management, and built-in benchmarks mean managers can spend more time identifying issues and coaching.
CRM For You
Tailor your workflow to meet your unique needs and challenges — create a better overall process for the dealership and your customers.
Mastering Follow-Up
Easily keep track of your customers and stay in touch at key points in the buying process with follow-up alerts. Deliver the perfect message at the perfect time for better results.
Contact Us and Let’s Explore Your Dealership’s Specific Needs
Recent Insights

What Automotive Dealers Think About Artificial Intelligence (AI)

Credit Struggles Don’t Dent Ease of Purchase Score in May
