Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Speed Is Key

A fast, efficient buying process is required for today’s customers and dealerships. When you can keep deals moving quickly in both off hours and in the showroom, everyone wins.

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

How a Dealership CRM Helps Your Business

Customize Communication

Some customers want conversations on the phone, online or via text. Others want to come into the dealership. Have the tools to handle them all.

An Efficient Team

Make it easy for your team with customized dashboards. Up-to-date reporting simplifies daily meeting management, and built-in benchmarks mean managers can spend more time identifying issues and coaching.

CRM For You

Tailor your workflow to meet your unique needs and challenges — create a better overall process for the dealership and your customers.

Mastering Follow-Up

Easily keep track of your customers and stay in touch at key points in the buying process with follow-up alerts. Deliver the perfect message at the perfect time for better results.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Dealership Sales Staffing Dips but Sales Don’t Have To.

Dealership Sales Staffing Dips but Sales Don’t Have To

The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min ReadMar 26CDK Global
Effective Automotive Email Marketing Requires a CRM

Effective Automotive Email Marketing Requires a CRM

Time and time again email proves to be an unsung hero in marketing. It’s flexible, cost-effective and boasts consistently high...
3 Min ReadMar 25CDK Global
EV Owners Speak Out in New Study

EV Owners Speak Out in New Study

As car shoppers and dealers adjust to the electric vehicle phenomenon, they’re looking for answers to questions about the inevitable...
1 Min ReadMar 20CDK Global
What Does Gen Z Want in F and I products?

What Does Gen Z Want in F&I Products?

Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that...
3 Min ReadMar 18Jason Swiech
Amplify Your Dealership Technology to Add Profit, Not People.

Amplify Your Dealership Technology to Add Profit, Not People

Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create...
3 Min ReadMar 11Jen Miller
Market Your Trained Technicians to Earn Service Business.

Market Your Trained Technicians to Earn Service Business

Despite swirling economic head winds, fixed operations remains a bright spot for franchised dealers. It’s the steady stalwart relied upon...
3 Min ReadMar 7CDK Global
Ease of Purchase Hits New High in February

Ease of Purchase Hits New High in February

Despite hurdles when it comes to affordability, more car buyers said it was easy to complete their purchase in February...
2 Min ReadFeb 27David Thomas
That’s a Wrap. Takeaways From N A D A 2024.

That’s a Wrap: Takeaways From NADA 2024

The camaraderie and partnership that comes with being at NADA were in full effect at this year’s show in Las...
3 Min ReadFeb 19CDK Global
Buyers Take the Wheel for Car Sales in 2024.

Buyers Take the Wheel for Car Sales in 2024

After three years of dramatic post-pandemic market swings, buyers in 2024 are poised to take back the wheel with plenty...
3 Min ReadFeb 13CDK Global
What’s the Key to Win the Automotive Service Wars.

What’s the Key to Win the Automotive Service Wars?

Although 2024 is shaping up to be a buyer’s market, new and used vehicles continue to be painfully expensive for...
3 Min ReadFeb 9David Thomas