Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Converting Used Car Buyers to New
It happens every day: A customer shows up on your lot with a saved listing for a specific pre-owned vehicle....
4 Min Read•Sep 4•CDK Global
Car Buyer Rush Leaves Mixed Results at the Dealership
Car dealers are seeing a return to normal in terms of how buyers are finding the purchase process easy but...
2 Min Read•Sep 2•David Thomas
How Machine Learning Helps Dealerships Price and Manage Inventory
Over half of dealers struggle to price used vehicles with confidence, and 62% say pricing prevents them from achieving financial...
3 Min Read•Aug 28•CDK Global
How Dealership Tech Training Improves Vehicle Delivery Experience and Customer Satisfaction
Vehicle delivery isn't the end of the purchase process; it's the beginning of ownership, and it's essential that this journey...
4 Min Read•Aug 26•CDK Global
Are Dealers Moving to Where the Car Sales Are?
As we approach the midpoint of the 2020s, the U.S. auto retail landscape looks markedly different from just five years...
3 Min Read•Aug 21•CDK Global
Consultants Help Dealers Identify Improvements To Increase Efficiency and Profit
There is no denying the significant investment car dealers make with the software that runs their stores. But most dealerships...
4 Min Read•Aug 19•CDK Global
Leasing's New Life as Monthly Payments Get Squeezed
Leasing isn’t new. But as the market tightens and sale prices and MSRPs begin to rise there is renewed interest...
3 Min Read•Aug 14•CDK Global
CDK Research Uncovers the Truth About EV Ownership in 2025
Electric vehicles have been a hot topic in the industry for nearly a decade. Today, the end of EV incentives...
2 Min Read•Aug 7•CDK Global
4 Requirements for Modern Dealer Appraisal Software in 2025
Appraisals are an essential step in dealership processes. Even in today’s market where many dealers are offering top dollar for...
4 Min Read•Aug 5•CDK Global
Car-Buying Process Rebounds in July
June saw the biggest drop and lowest score in the history of our Ease of Purchase scorecard. Luckily, there was...
3 Min Read•Aug 4•David Thomas