Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Why Predictive AI Is Crucial for Used Car Inventory in 2025
Recent reports on the auto industry indicate that a limited supply of pre-owned cars will keep prices high for buyers...
3 Min Read•Nov 6•CDK Global
The CDK Service Shopper 5.0 Study Is Here
Thanks to shifting consumer habits and economic uncertainty, the automotive service landscape is undergoing subtle but significant changes. Dealerships in...
1 Min Read•Nov 3•CDK Global
Most Steps in the Car-Buying Process Improved in October
In what’s rare, car shoppers reported a lower score when it came to their overall car-buying experience in October despite...
2 Min Read•Nov 3•David Thomas
Why “Real-Time” Data Isn’t Always the Right Answer for Dealers
In a world obsessed with speed, it’s easy to fall for the trap of “real-time” data. The dashboards that update...
3 Min Read•Oct 30•DeJuan Mahome
Women in Auto Retail: Progress and Challenges in 2025
The automotive dealership industry is making strides attracting more women to the workforce, but there's still a significant gap between...
3 Min Read•Oct 24•CDK Global
CDK CONNECT 2025: Dealer Success Strategies, Breakout Sessions and On-Demand Access
What’s CDK CONNECT?CDK CONNECT is CDK’s annual virtual event designed to equip dealers with the latest industry insights, technology updates...
5 Min Read•Oct 22•CDK Global
3 Ways To Make F&I Wait Times Productive
Time is a resource car dealerships can't afford to waste. CDK's research consistently shows that excessive time at the dealership...
3 Min Read•Oct 20•CDK Global
How Benzel-Busch Delivers a Seamless, Personalized Experience With CDK
At Benzel-Busch Motor Car, automotive excellence isn’t just a mission. It’s a legacy. Spanning four generations in the car business,...
3 Min Read•Oct 15•CDK Global
AI and Vehicle Research: The Disadvantages of AI-Informed Car Shoppers
Car shoppers are increasingly turning to AI to guide their research across financing, timing and vehicle selection. Salesforce data shows that...
4 Min Read•Oct 8•CDK Global
Hectic EV Rush Doesn't Hurt Buying Experience
September saw a rush of buyers trying to snap up EVs before federal incentives expired, but the frenetic pace at...
2 Min Read•Oct 1•David Thomas