Automotive Digital Retailing

Modernize Car Buying and Selling

CDK Roadster offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

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Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.


online engagement


more deal efficiency


customer satisfaction

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.

Seamless Transactions

Provide a Sales Experience That's Easier For Everyone

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