Automotive Digital Retailing

Modernize Car Buying and Selling

CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.

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Measure Digital Retailing ROI To Grow Your Business

Digital retailing success is measured across three KPIs that ultimately add to your bottom line.

2x

online engagement

70%

more deal efficiency

2x

customer satisfaction

During COVID CDK stepped up. Within days I was able to do digital retailing, customer signatures, et cetera, and that's kind of where we decided that it was going to be a part of our business.

Chuck Bond • CFO, Benzel-Busch

Beyond Digital Retailing

Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.

Integrate With Your System

Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.

Most Certified

Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.

Digital Retailing

Omnichannel Storefront

Our Modern Retail platform enables you to provide customers with a modern car-buying experience and evolve your business at your own pace. A true omnichannel experience that comes complete with everything you need to offer customers an efficient, end-to-end digital transaction — remotely and in your showroom.

Internet Lead Response

Automated Lead Response

Our intelligent internet lead response system immediately sends car buyers quality messages to help you engage with them 24/7.

Trade-In Appraisal

Trade Valuation

Trade Valuation uses mobile-first technology to bring transparency and trust to the trade-in appraisal process.

Dealer Group Solution

Multibrand Marketplace

Extend the power of our platform across your entire dealer group. Drive traffic more efficiently to an interactive online marketplace where car buyers can shop cross-brand inventory and build deals.