Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

Mobile Service. The High Stakes Opportunity Reshaping Automotive Maintenance.

Mobile Service: The High-Stakes Opportunity Reshaping Automotive Maintenance

Mobile service has taken over a large part of the Fixed Operations conversation this year. From NADA to the results...

3 Min Read•Dec 17•CDK Global

New Study Reveals Sharp Shift on Electric Vehicles.

New Study Reveals Sharp Shift on EVs

The automotive landscape is shifting, and electric vehicles are at the center of the conversation. CDK’s latest study, Car Shopper...

2 Min Read•Dec 11•CDK Global

Who's Who in a Car Dealership Back Office.

Who's Who in a Car Dealership Back Office

The Back Office at a car dealership is where essential operations happen behind the scenes. While the Front Office focuses...

3 Min Read•Dec 10•CDK Global

How F and I Provides Dealers Steady Revenue in Volatile Times.

How F&I Provides Dealers Steady Revenue in Volatile Times

Car sales got off to a strong start in 2025 but tapered as the end of the year approaches. New...

3 Min Read•Dec 5•CDK Global

The Rise of In Transit Vehicle Purchases.

The Rise of In-Transit Vehicle Purchases

In-transit purchases have hovered around 20% throughout 2025, peaking at 29% in August, and hit 23% in November. While spikes...

4 Min Read•Dec 3•CDK Global

Ease of Purchase Plummets in November

Ease of Purchase Plummets in November

The term “unprecedented” has been used a lot in recent years. When it comes to November’s Ease of Purchase scorecard,...

4 Min Read•Dec 1•David Thomas

Coffman Truck Sales. A Legacy of Family and Growth Powered by C D K.

Coffman Truck Sales: A Legacy of Family and Growth Powered by CDK

Founded in 1946 by three brothers in Plano, Illinois, Coffman Truck Sales began as a small repair shop. By 1949,...

2 Min Read•Dec 1•CDK Global

What Dealerships Need To Know About Gen Z Employees in 2025.

What Dealerships Need To Know About Gen Z Employees in 2025

Every generation brings something different to the workplace. Generation Z — those born between 1997 and 2012 — now makes...

3 Min Read•Nov 25•CDK Global

C D K Vehicle Inventory Suite. Faster Listings Better Margins.

CDK Vehicle Inventory Suite: Faster Listings, Better Margins

In today’s fast-paced automotive retail environment, efficiency and accuracy in inventory management are more critical than ever. The CDK Vehicle...

3 Min Read•Nov 24•CDK Global

How Dealership Inventory Management Tools Assist in Uncertain Markets.

How Dealership Inventory Management Tools Assist in Uncertain Markets

Inventory is an ever-evolving puzzle. The industry could be one chip shortage away from a drop in new inventory reaching...

3 Min Read•Nov 21•CDK Global

View All Insights