View More Insights

1 Min Read • November 2, 2022

Elead - Mazda Roseville Success Story

Elead - Mazda Roseville success story

Jason Griffin, Executive Manager at Mazda Roseville, is a stickler for relevant and timely engagement with customers. He's been integrally involved in training to ensure all team members know when and how to engage customers during the buying process.

According to Jason, adding CDK Elead CRM to their suite of tools has enhanced their real-time communication — and gives them a significant advantage over Carvana, Vroom or anybody else in this kind of digital selling space.

READ THE SUCCESS STORY

Share This

CDK Global
By CDK Global
Staff

Recent Insights

Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...
2 Min Read•Nov 4•David Thomas
Why the Design of License Plate Frames Matters.

Why the Design of License Plate Frames Matters

There’s nothing wrong if a dealership wants a little promotion after they’ve made a sale. However, car owners often have...
3 Min Read•Nov 1•CDK Global
Yes Your Service Department Waiting Room Really Matters .

Yes, Your Service Department Waiting Room Really Matters

Whether it’s at the dentist’s office, the airport or a car dealership’s Service department, nobody enjoys being sequestered in a...
3 Min Read•Oct 21•CDK Global
Service Shopper 4

Service Shopper 4.0: Dealerships Gain Ground

Fixed Operations continues to be a major profit center for car dealerships. And the competition from independent repair facilities and...
3 Min Read•Oct 17•CDK Global
The Road Ahead for A I in Automotive Retail.

The Road Ahead for AI in Automotive Retail

Artificial intelligence is no longer restricted to sci-fi movies or futuristic dreams. It’s now firmly embedded in the mainstream (ChatGPT,...
4 Min Read•Oct 16•Leigh Ann Conver
How Automotive Dealership Data Is Changing the Game.

How Automotive Dealership Data Is Changing the Game

Data is at the heart of everything today, and car dealerships are no exception. Whether it's understanding customer preferences, managing...
3 Min Read•Oct 15•CDK Global
Service Advisor Tips. Communicate Repairs Without Scaring Customers.

Service Advisor Tips: Communicate Repairs Without Scaring Customers

A Service Advisor’s role in a dealership is crucial. They consult with the customer and explain the findings about their...
4 Min Read•Oct 14•CDK Global
C R M Reporting. The Key to Success.

CRM Reporting: The Key to Success

Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...
3 Min Read•Oct 11•Amber Good
Buyers Point to a Faster Purchase Process in September.

Buyers Point to a Faster Purchase Process in September

The record witnessed with the CDK Ease of Purchase score in August wasn’t repeated in September despite higher inventory levels...
2 Min Read•Oct 7•David Thomas
Are Retirement Benefits the Answer to Hiring Challenges?

Are Retirement Benefits the Answer to Hiring Challenges?

Hiring and retaining talent is one of the most challenging tasks for dealerships. While a career in automotive offers a...
3 Min Read•Oct 1•CDK Global
View All Insights