Omnichannel Storefront
Provide customers with a modern digital retailing experience and prepare for omnichannel commerce that lets you evolve your business at your own pace.
Omnichannel Storefront
Omnichannel Storefront gives you built-in remote selling and showroom tools* for efficient, end-to-end digital transactions—whether customers are at home or at the dealership.
Omnichannel Storefront Online
Deliver an engaging, streamlined online car-buying experience with Omnichannel Storefront Online*.
**Remote-Selling and showroom tools only available with Omnichannel Storefront
Digital Retailing Drives Profitability
73%
of dealers make the same or more F&I profit with digital retailing.*
82%
when they use it with every customer.*
Source: *Dealer Impact Study May 2020
Recent Insights
Huge Rebound in Customer Experience Kicks Off 2026
Significant end-of-year discounts and record-setting sales from some brands led to a the CDK Ease of Purchase score to make...
2 Min Read•Feb 2•David Thomas
CDK Releases the 2026 Friction Points Study
The latest CDK Friction Points study offers a revealing look at the state of automotive retail as dealers navigate an...
2 Min Read•Jan 29•CDK Global
What 300,000 Returning EV Leases Mean for Dealership Inventory Strategy
More than 300,000 EVs are expected to return from lease in 2026, which is an increase of more than 200%...
4 Min Read•Jan 22•CDK Global
CDK Affordability Tracker Puts Spotlight on Bestsellers
Affordability. It’s not just a buzzword. It’s not just a media talking point. Higher prices across the board are impacting consumer...
4 Min Read•Jan 15•David Thomas
Certified Pre-Owned: Why Education Is Your Secret Weapon in 2026
Certified pre-owned (CPO) vehicles have long been a profitable sweet spot for dealers. CPO vehicles are used cars that've passed...
3 Min Read•Jan 13•CDK Global
Half of Car Shoppers Swayed by Tariffs
The impact of tariffs on the automotive sector has led to elevated prices and uncertainty around supply chains and other...
3 Min Read•Jan 6•CDK Global
How Dominant Is AI at the Dealership?
The conversation around AI in automotive retail has shifted quickly from speculation and curiosity to reality. According to CDK’s latest...
1 Min Read•Jan 6•CDK Global
End of Year Woes Drag Down Ease of Purchase Scores
December saw more car buyers traveling to more dealers to find the vehicle they wanted only to end up having...
3 Min Read•Jan 5•David Thomas
Mobile Service: The High-Stakes Opportunity Reshaping Automotive Maintenance
Mobile service has taken over a large part of the Fixed Operations conversation this year. From NADA to the results...
3 Min Read•Dec 17•CDK Global
New Study Reveals Sharp Shift on EVs
The automotive landscape is shifting, and electric vehicles are at the center of the conversation. CDK’s latest study, Car Shopper...
2 Min Read•Dec 11•CDK Global