Recent Insights
![Ease of Purchase Score Hits Record High in August.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FEOPAUgustBlog.jpeg%3Fitok%3Dwf3tSQHy&w=1080&q=75)
Ease of Purchase Score Hits Record High in August
CDK has tracked how easy car buyers say it is to purchase a car for over two years. Last month...
2 Min Read•Sep 4•David Thomas
![The Test Drive’s Enduring Value for Dealers.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FTestDriveBlog.jpeg%3Fitok%3DzkyjXFv6&w=1080&q=75)
The Test Drive’s Enduring Value for Dealers
If you had any doubt about the power of the test drive, a recent study* by CDK should put it...
4 Min Read•Aug 28•CDK Global
![Generation Z Workers at Dealerships Want a 4 0 1 K and Feedback.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FGenZ401KBlog.jpeg%3Fitok%3DcgwOgJ1U&w=1080&q=75)
Gen Z Workers at Dealerships Want a 401K and Feedback
In the 2024 CDK Dealership Workplace Study, respondents told us how satisfied they were with their jobs and benefits. And...
3 Min Read•Aug 26•David Thomas
![Car Buyers Will Hit the Top of Their Budget.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FHero-Budget.jpg%3Fitok%3D_jEz45ZX&w=1080&q=75)
Car Buyers Will Hit the Top of Their Budget
There’s no question that a car’s price, and very often its monthly payment, often determines the car people buy. But...
3 Min Read•Aug 22•CDK Global
![Car Sales. Shoppers Still Want Needs Assessment.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FSalesAssessmentBlog.jpeg%3Fitok%3Dg7NIAaXz&w=1080&q=75)
Car Sales: Shoppers Still Want a Needs Assessment
In a recent study focused on the car buyer journey*, CDK uncovered that dealership Sales staff are extremely good at...
2 Min Read•Aug 20•CDK Global
![Three Misconceptions About Dealership Service Departments.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FServiceMythsBlog.jpeg%3Fitok%3DCa7Uu2Gd&w=1080&q=75)
Three Misconceptions About Dealership Service Departments
Misconceptions about franchise car dealership Service departments persist despite industry efforts to change the conversation. You know how it goes:...
5 Min Read•Aug 14•Don Zogg
![Enthusiasm for Selling EVs Closely Tied to Geography](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-07%2FEV_Sell_Enthusiasm_Map_Blog.jpg%3Fitok%3Dr3bts3UU&w=1080&q=75)
Enthusiasm for Selling EVs Closely Tied to Geography
A surprisingly large number of U.S. auto dealers say their Sales staff aren't enthusiastic about selling EVs, according to the...
5 Min Read•Jul 29•CDK Global
![The 2024 CDK Automotive Retail Industry Trend Report](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-08%2FAuto%20Retail%20Trend%20Report%20Blog.jpg%3Fitok%3DloV_ZJ1r&w=1080&q=75)
The 2024 CDK Automotive Retail Industry Trend Report
From supply chain disruptions and volatile interest rates to staffing woes and inflation, 2023 was a year rife with perpetual...
1 Min Read•Jul 22•CDK Global
![Does Your Dealership Staff Know Their Stuff When It Comes to Selling E Vs?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-07%2FStaffandEVsBlog.jpeg%3Fitok%3DoHc8Z714&w=1080&q=75)
Does Your Staff Know Their Stuff When It Comes to Selling EVs?
Electric vehicles make up a small percentage of the auto market today, and their adoption has had its ups and...
3 Min Read•Jul 17•CDK Global
![Time to Roll Out Summer Sales and Service Campaigns.](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2024-06%2FSummer%20Servicesalesblog.jpeg%3Fitok%3DECkfWKm_&w=1080&q=75)
Time to Roll Out Summer Sales and Service Campaigns
Whether you consider summer starting on Memorial Day, the last day of school, or the official start on June 20,...
4 Min Read•Jun 13•CDK Global