Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

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salesperson shaking hands with customer

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

CRM

The right tools will help you view, organize and analyze customer data so you can build strong, long-lasting connections and generate more profit.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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Recent Insights

Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In-Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global
Are Credit Card Surcharges Right for Car Dealerships?

Are Credit Card Surcharges Right for Car Dealerships?

Inflation is hurting everyone. According to a recent Gallup poll, more than 40% of Americans named inflation as the top...
3 Min Read•Feb 5•CDK Global
Why Your Dealership Needs to Prioritize Tire Sales.

Why Your Dealership Needs to Prioritize Tire Sales

Tire sales represent an opportunity to drive additional Service revenue and highlight the convenience and quality of work performed at...
3 Min Read•Feb 4•CDK Global
Moods Bright During January Car Sales

Moods Bright During January Car Sales

The automotive landscape may look different as the calendar flips to February, but last month saw car steady car sales...
3 Min Read•Feb 3•David Thomas
Five Questions to Ask When Selecting Your D M S Provider.

5 Questions to Ask When Selecting Your DMS Provider

Selecting the right dealership management system (DMS) can be a daunting task, given the number of options and the complexity...
3 Min Read•Jan 30•David Thomas
The 10 Commandments of Used Vehicle Inventory Management

The 10 Commandments of Used Vehicle Inventory Management

If you have it, they’ll come — the right car that is. Car dealerships run on inventory and without it,...
1 Min Read•Jan 23•CDK Global
Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...
1 Min Read•Jan 20•CDK Global
A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...
3 Min Read•Jan 16•CDK Global
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