Automotive CRM Software

CRM

Build stronger relationships and drive growth with an automotive dealership CRM partner that puts customers first.

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salesperson shaking hands with customer

Drive Customer Engagement and Profitability

Optimize Operations

Seamless CRM integration with Digital Retail, Finance, Desking, Credit and Compliance

Connect Smarter and Faster

Make data-driven decisions to move your business forward with comprehensive reporting

Drive Profitability

Customizable workflows that drive engagement and let your customers choose the experience they want

CRM

The right tools will help you view, organize and analyze customer data so you can build strong, long-lasting connections and generate more profit.

AI

To help dealers get the most out of AI, CDK has directly integrated it into our industry-leading Modern Retail workflow, automating business processes, streamlining revenue opportunities and elevating the customer experience.

Marketing

Provide actionable data and alerts to identify the customers most likely to buy today and re-engage them with strategic one-to-one communications.

Desking

Make your desking process more efficient so you can keep deals moving and streamline the way you sell cars.

Connect With Your Customers

Tailor Conversations and Better Manage Your Data To Drive Profits

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Recent Insights

Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
Five Ideas to Prepare Service Departments for the E V Age.

5 Ideas to Prepare Service Departments for the EV Age

Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World.

Why Dealership Mailers Still Matter in a Digital World

Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February

Desired Inventory Harder to Find in February

After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Car Salespeople Are Improving

Study: Car Salespeople Are Improving

In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas
How Unanswered Calls Hurt Service Department Satisfaction.

How Unanswered Calls Hurt Service Department Satisfaction

Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min Read•Feb 28•CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?

How Easy Is It to Buy a Car Online vs. at a Dealership?

There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min Read•Feb 26•CDK Global
Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global
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