All Insights
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Study: Car Salespeople Are Improving
In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas
How Unanswered Calls Hurt Service Department Satisfaction
Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min Read•Feb 28•CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?
There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min Read•Feb 26•CDK Global
Online vs. In Person: A Hybrid Car Sales Approach
Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership
It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
CDK Brings NADA to You
A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global
Are Credit Card Surcharges Right for Car Dealerships?
Inflation is hurting everyone. According to a recent Gallup poll, more than 40% of Americans named inflation as the top...
3 Min Read•Feb 5•CDK Global
Why Your Dealership Needs to Prioritize Tire Sales
Tire sales represent an opportunity to drive additional Service revenue and highlight the convenience and quality of work performed at...
3 Min Read•Feb 4•CDK Global
