Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

Car Shoppers Battle EV Myths

Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...

2 Min Read•Dec 19•CDK Global

C D K Global Research Year in Review.

CDK Global Research Year in Review

Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...

4 Min Read•Dec 16•CDK Global

The R O I of modern Retail.

The ROI of Modern Retail

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...

2 Min Read•Dec 9•Jen Miller

Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...

3 Min Read•Dec 6•CDK Global

Dealers Deliver on Customer Experience in November

Dealers Deliver on Customer Experience in November

Inventories hit some of their highest levels in years last month and the ability to find the car they wanted...

3 Min Read•Dec 2•David Thomas

Energize E V Sales This Winter.

Energize EV Sales This Winter

Winter is a unique time to sell cars, especially in cold climates. This year promises to be an even more...

5 Min Read•Nov 22•CDK Global

The Need for Speed. How A I Is Transforming Auto Dealerships.

The Need for Speed: How AI Is Transforming Auto Dealerships

In today’s fast-paced world, time is one of the most precious commodities, and nowhere is that more evident than in...

3 Min Read•Nov 20•Jessie Hammonds

Dealership Recruiting and Retention in the Age of Social Media.

Dealership Recruiting and Retention in the Age of Social Media

With the U.S. unemployment rate hovering just over 4%, auto dealership recruiting and retention are daunting challenges facing dealers of...

4 Min Read•Nov 19•CDK Global

New Research Highlights Impact of AI in Automotive

New Research Highlights Impact of AI in Automotive

AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...

2 Min Read•Nov 13•CDK Global

Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...

2 Min Read•Nov 4•David Thomas

View All Insights