Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In-Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...

4 Min Read•Feb 13•CDK Global

The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...

3 Min Read•Feb 11•CDK Global

C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...

4 Min Read•Feb 5•CDK Global

Are Credit Card Surcharges Right for Car Dealerships?

Are Credit Card Surcharges Right for Car Dealerships?

Inflation is hurting everyone. According to a recent Gallup poll, more than 40% of Americans named inflation as the top...

3 Min Read•Feb 5•CDK Global

Why Your Dealership Needs to Prioritize Tire Sales.

Why Your Dealership Needs to Prioritize Tire Sales

Tire sales represent an opportunity to drive additional Service revenue and highlight the convenience and quality of work performed at...

3 Min Read•Feb 4•CDK Global

Moods Bright During January Car Sales

Moods Bright During January Car Sales

The automotive landscape may look different as the calendar flips to February, but last month saw car steady car sales...

3 Min Read•Feb 3•David Thomas

Five Questions to Ask When Selecting Your D M S Provider.

Five Questions to Ask When Selecting Your DMS Provider

Selecting the right dealership management system (DMS) can be a daunting task, given the number of options and the complexity...

3 Min Read•Jan 30•David Thomas

The 10 Commandments of Used Vehicle Inventory Management

The 10 Commandments of Used Vehicle Inventory Management

If you have it, they’ll come — the right car that is. Car dealerships run on inventory and without it,...

1 Min Read•Jan 23•CDK Global

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...

1 Min Read•Jan 20•CDK Global

A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...

3 Min Read•Jan 16•CDK Global

View All Insights