Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...

1 Min Read•Jan 20•CDK Global

A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...

3 Min Read•Jan 16•CDK Global

Convert Phone Ups to Sell More Cars and Drive Loyalty.

Convert Phone Ups to Sell More Cars and Drive Loyalty

In the fast-paced world of car sales, each interaction with a potential customer is a chance to build trust, make...

4 Min Read•Jan 15•Natalia Mischenko

Some Purchase Steps Slip as Car Inventory Booms

Some Purchase Steps Slip as Car Inventory Booms

Car shoppers hit dealerships in droves this December and nearly nine out of 10 (88%) said the purchase experience was...

2 Min Read•Jan 6•David Thomas

Communicating Long Car Parts Delays With Service Customers.

Communicating Long Car Parts Delays With Service Customers

Your Service department is likely accustomed to auto parts delays that stretch far longer than in days past. While many...

4 Min Read•Jan 3•CDK Global

How Car Dealers Can Communicate Their Community Involvement

How Car Dealers Can Communicate Their Community Involvement

Your car showroom is a beacon for your community and not just because of its well-lit displays. In smaller cities...

4 Min Read•Dec 23•CDK Global

Car Shoppers Battle EV Myths

Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...

2 Min Read•Dec 19•CDK Global

C D K Global Research Year in Review.

CDK Global Research Year in Review

Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...

4 Min Read•Dec 16•CDK Global

The R O I of modern Retail.

The ROI of Modern Retail

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...

2 Min Read•Dec 9•Jen Miller

Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...

3 Min Read•Dec 6•CDK Global

View All Insights