Data and Intelligence

Get Results With Data-Driven Intelligence

Our business intelligence and data analytics give your customers the personalized experience they demand, efficiently manage data, and boost overall performance.

Salesperson looking at tablet with customers

Win With Personalization

Your shoppers expect a high level of service and personalized experiences. Give them one with our digital solutions, and you’ll earn their loyalty in return.

AI Optimizes Operations

Analytics and AI give you greater visibility into your dealership’s unmet potential and forecasted performance so you can make informed decisions that drive improvements.

Make Data Work for You

Our powerful analytical tools enable your dealership to use data and CDK's industry insights to your advantage to make smarter, faster business decisions.

Data Is Your Competitive Edge

Our analytics, artificial intelligence and extensive market data make your data work for you.

CDK Global API Solutions

Designed to make it easier to integrate and connect people, places, systems, data and algorithms, CDK Global API solutions available on Fortellis.

Intelligence Suite

Get ahead of the competition. Fine-tune your dealership's performance by harnessing the power of advanced analytics, AI and machine learning.

CDK Data Services

Your consumer data is everything. CDK Data Services helps you utilize it to improve your marketing efforts, build a positive reputation and focus on the leads most likely to result in sales.

Fortellis

With Fortellis, dealerships have the power to build apps, innovate and integrate with APIs and workflows. Our platform connects OEMs and dealers with software developers through the Developer Network and Marketplace.

Let Us Help You Innovate

Contact Us and Let's Explore Your Dealership's Specific Needs

Recent Insights

Dealership Recruiting and Retention in the Age of Social Media.

Dealership Recruiting and Retention in the Age of Social Media

With the U.S. unemployment rate hovering just over 4%, auto dealership recruiting and retention are daunting challenges facing dealers of...

4 Min Read•Nov 19•CDK Global

New Research Highlights Impact of AI in Automotive

New Research Highlights Impact of AI in Automotive

AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...

2 Min Read•Nov 13•CDK Global

Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...

2 Min Read•Nov 4•David Thomas

Why the Design of License Plate Frames Matters.

Why the Design of License Plate Frames Matters

There’s nothing wrong if a dealership wants a little promotion after they’ve made a sale. However, car owners often have...

3 Min Read•Nov 1•CDK Global

Yes Your Service Department Waiting Room Really Matters .

Yes, Your Service Department Waiting Room Really Matters

Whether it’s at the dentist’s office, the airport or a car dealership’s Service department, nobody enjoys being sequestered in a...

3 Min Read•Oct 21•CDK Global

Service Shopper 4

Service Shopper 4.0: Dealerships Gain Ground

Fixed Operations continues to be a major profit center for car dealerships. And the competition from independent repair facilities and...

3 Min Read•Oct 17•CDK Global

The Road Ahead for A I in Automotive Retail.

The Road Ahead for AI in Automotive Retail

Artificial intelligence is no longer restricted to sci-fi movies or futuristic dreams. It’s now firmly embedded in the mainstream (ChatGPT,...

4 Min Read•Oct 16•Leigh Ann Conver

How Automotive Dealership Data Is Changing the Game.

How Automotive Dealership Data Is Changing the Game

Data is at the heart of everything today, and car dealerships are no exception. Whether it's understanding customer preferences, managing...

3 Min Read•Oct 15•CDK Global

Service Advisor Tips. Communicate Repairs Without Scaring Customers.

Service Advisor Tips: Communicate Repairs Without Scaring Customers

A Service Advisor’s role in a dealership is crucial. They consult with the customer and explain the findings about their...

4 Min Read•Oct 14•CDK Global

C R M Reporting. The Key to Success.

CRM Reporting: The Key to Success

Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...

3 Min Read•Oct 11•Amber Good

View All Insights