Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Online vs. In-Person: A Hybrid Car Sales Approach
Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership
It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
CDK Brings NADA to You
A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global
Are Credit Card Surcharges Right for Car Dealerships?
Inflation is hurting everyone. According to a recent Gallup poll, more than 40% of Americans named inflation as the top...
3 Min Read•Feb 5•CDK Global
Why Your Dealership Needs to Prioritize Tire Sales
Tire sales represent an opportunity to drive additional Service revenue and highlight the convenience and quality of work performed at...
3 Min Read•Feb 4•CDK Global
Moods Bright During January Car Sales
The automotive landscape may look different as the calendar flips to February, but last month saw car steady car sales...
3 Min Read•Feb 3•David Thomas
Five Questions to Ask When Selecting Your DMS Provider
Selecting the right dealership management system (DMS) can be a daunting task, given the number of options and the complexity...
3 Min Read•Jan 30•David Thomas
The 10 Commandments of Used Vehicle Inventory Management
If you have it, they’ll come — the right car that is. Car dealerships run on inventory and without it,...
1 Min Read•Jan 23•CDK Global
Dealers Speed Up Sales According to Latest CDK Friction Points Study
Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...
1 Min Read•Jan 20•CDK Global
A Glossary of F&I Products at Dealerships
The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...
3 Min Read•Jan 16•CDK Global