Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
The EV Market Is Full of Misconceptions
The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min Read•Apr 9•CDK Global
Smarter Used Car Sourcing From Your Service Lane
Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min Read•Apr 7•CDK Global
How Does CDK’s CRM Drive McGovern Automotive Group Success?
Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min Read•Apr 3•CDK Global
March Car Buying Improves Slightly Ahead of Tariffs
There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min Read•Apr 1•David Thomas
How Shoppers Use Dealership Websites
According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min Read•Mar 27•CDK Global
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Study: Car Salespeople Are Improving
In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas