Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global
5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global
Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global
Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas
Study: Car Salespeople Are Improving
In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min Read•Feb 28•David Thomas
How Unanswered Calls Hurt Service Department Satisfaction
Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min Read•Feb 28•CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?
There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min Read•Feb 26•CDK Global
Online vs. In Person: A Hybrid Car Sales Approach
Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min Read•Feb 13•CDK Global
The Importance of Greeting Customers at the Dealership
It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min Read•Feb 11•CDK Global
CDK Brings NADA to You
A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min Read•Feb 5•CDK Global