Omnichannel Storefront
Provide customers with a modern digital retailing experience and prepare for omnichannel commerce that lets you evolve your business at your own pace.

Omnichannel Storefront
Omnichannel Storefront gives you built-in remote selling and showroom tools* for efficient, end-to-end digital transactions—whether customers are at home or at the dealership.
Omnichannel Storefront Online
Deliver an engaging, streamlined online car-buying experience with Omnichannel Storefront Online*.
**Remote-Selling and showroom tools only available with Omnichannel Storefront
Digital Retailing Drives Profitability
73%
of dealers make the same or more F&I profit with digital retailing.*
82%
when they use it with every customer.*
Source: *Dealer Impact Study May 2020
Get Started With Digital Retailing
Contact Us and Let’s Explore Your Dealership’s Specific Needs
Recent Insights

The Power of Online Reviews for Car Dealerships
Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min Read•Apr 11•CDK Global

The EV Market Is Full of Misconceptions
The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min Read•Apr 9•CDK Global

Smarter Used Car Sourcing From Your Service Lane
Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min Read•Apr 7•CDK Global

How Does CDK’s CRM Drive McGovern Automotive Group Success?
Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min Read•Apr 3•CDK Global

March Car Buying Improves Slightly Ahead of Tariffs
There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min Read•Apr 1•David Thomas

How Shoppers Use Dealership Websites
According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min Read•Mar 27•CDK Global

Dealers Tackle Head Count Struggles
The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min Read•Mar 21•CDK Global

5 Ideas to Prepare Service Departments for the EV Age
Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min Read•Mar 13•CDK Global

Why Dealership Mailers Still Matter in a Digital World
Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min Read•Mar 5•CDK Global

Desired Inventory Harder to Find in February
After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min Read•Mar 3•David Thomas