Multi-Brand Marketplace

By driving traffic to an online marketplace, buyers can shop cross-brand inventory and build deals. Extend the power of Multibrand Marketplace across your enterprise.

Omnichannel Storefront required.

Request a Demo
Multi-Brand Marketplace

Commerce Enabled

Transform your dealer group site into a fully interactive marketplace. Car buyers can start building car deals and seamlessly complete them on your Omnichannel Store page or in your showroom.

Cross-Brand Inventory

Allow customers to shop your dealer group’s entire portfolio of cross-brand inventory to find the ride that’s right for them and then make it their own.

More Efficient to Market

Drive traffic more efficiently by pooling your dealer group’s marketing dollars in one robust automotive marketplace.

Fully Loaded

Comes with everything customers need to begin fully transacting from your group site.

Deal-Building Tools

Empower customers to build their own deal right from your Multibrand Marketplace. Then instantly pick up where they left off in your Omnichannel Store or in the showroom.

Multiple Payment Options

Let customers choose how they want to pay and show them exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied).

Easy Trade Valuation

Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using our Trade Valuation tool, or a trade solution of your choice*.

* The following third-party trade solutions are available for integration: AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.

Service and Protection

Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.

Accessorize

Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.

Secure Credit Application

Enable car buyers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.

Get the Power of Our Platform

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min ReadMar 21CDK Global
Five Ideas to Prepare Service Departments for the E V Age.

5 Ideas to Prepare Service Departments for the EV Age

Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min ReadMar 13CDK Global
Why Dealership Mailers Still Matter in a Digital World.

Why Dealership Mailers Still Matter in a Digital World

Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min ReadMar 5CDK Global
Desired Inventory Harder to Find in February

Desired Inventory Harder to Find in February

After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min ReadMar 3David Thomas
Car Salespeople Are Improving

Study: Car Salespeople Are Improving

In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min ReadFeb 28David Thomas
How Unanswered Calls Hurt Service Department Satisfaction.

How Unanswered Calls Hurt Service Department Satisfaction

Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min ReadFeb 28CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?

How Easy Is It to Buy a Car Online vs. at a Dealership?

There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min ReadFeb 26CDK Global
Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min ReadFeb 13CDK Global
The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min ReadFeb 11CDK Global
C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min ReadFeb 5CDK Global