Multi-Brand Marketplace

By driving traffic to an online marketplace, buyers can shop cross-brand inventory and build deals. Extend the power of Multibrand Marketplace across your enterprise.

Omnichannel Storefront required.

Request a Demo
Multi-Brand Marketplace

Commerce Enabled

Transform your dealer group site into a fully interactive marketplace. Car buyers can start building car deals and seamlessly complete them on your Omnichannel Store page or in your showroom.

Cross-Brand Inventory

Allow customers to shop your dealer group’s entire portfolio of cross-brand inventory to find the ride that’s right for them and then make it their own.

More Efficient to Market

Drive traffic more efficiently by pooling your dealer group’s marketing dollars in one robust automotive marketplace.

Fully Loaded

Comes with everything customers need to begin fully transacting from your group site.

Deal-Building Tools

Empower customers to build their own deal right from your Multibrand Marketplace. Then instantly pick up where they left off in your Omnichannel Store or in the showroom.

Multiple Payment Options

Let customers choose how they want to pay and show them exactly what they’ll owe for their vehicle (including taxes, fees and discounts applied).

Easy Trade Valuation

Enable customers to get a firm offer on their trade-in vehicle and determine their loan payoff using our Trade Valuation tool, or a trade solution of your choice*.

* The following third-party trade solutions are available for integration: AutoHub, Edmunds TMV, Kelley Blue Book ICO, Kelley Blue Book Trade-In Value, TradePending, TrueCar.

Service and Protection

Drive more revenue by prominently promoting your service and protection plans throughout the car-shopping experience.

Accessorize

Entice car buyers with add-ons — from cargo nets to cross bars — and watch your profits grow.

Secure Credit Application

Enable car buyers to submit an online credit application and upload a photo of their driver’s license. Everything’s encrypted and secured by two-factor authentication.

Get the Power of Our Platform

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Car Shoppers Battle EV Myths

Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...
2 Min ReadDec 19CDK Global
C D K Global Research Year in Review.

CDK Global Research Year in Review

Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...
4 Min ReadDec 16CDK Global
The R O I of modern Retail.

The ROI of Modern Retail

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...
2 Min ReadDec 9Jen Miller
Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...
3 Min ReadDec 6CDK Global
Dealers Deliver on Customer Experience in November

Dealers Deliver on Customer Experience in November

Inventories hit some of their highest levels in years last month and the ability to find the car they wanted...
3 Min ReadDec 2David Thomas
Energize E V Sales This Winter.

Energize EV Sales This Winter

Winter is a unique time to sell cars, especially in cold climates. This year promises to be an even more...
5 Min ReadNov 22CDK Global
The Need for Speed. How A I Is Transforming Auto Dealerships.

The Need for Speed: How AI Is Transforming Auto Dealerships

In today’s fast-paced world, time is one of the most precious commodities, and nowhere is that more evident than in...
3 Min ReadNov 20Jessie Hammonds
Dealership Recruiting and Retention in the Age of Social Media.

Dealership Recruiting and Retention in the Age of Social Media

With the U.S. unemployment rate hovering just over 4%, auto dealership recruiting and retention are daunting challenges facing dealers of...
4 Min ReadNov 19CDK Global
New Research Highlights Impact of AI in Automotive

New Research Highlights Impact of AI in Automotive

AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...
2 Min ReadNov 13CDK Global
Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...
2 Min ReadNov 4David Thomas