CDK EXTENDS RELATIONSHIP WITH TASCA AUTOMOTIVE GROUP

Austin, Texas – Jan. 21, 2025 – CDK, the leading automotive retail software provider, today announced a multi-year renewal of its agreement with Tasca Automotive Group, a fourth generation family-owned and operated dealer group that includes a successful wholesale parts business. CDK will provide its 29 dealerships with the CDK Dealership Xperience, an open and integrated platform that transforms how dealerships sell and service cars and operate their businesses in a digital world. Tasca Automotive will also take advantage of the CDK CRM to help further maintain relationships with its generations of loyal customers who trust them for their automotive needs.

Tasca Automotive has been a CDK customer for more than 30 years, and the newly signed agreement further strengthens the trusted partnership.

“Tasca Automotive Group has a long history of honesty, integrity and customer satisfaction, and for decades, CDK has proven to hold themselves to a similar standard,” said Bob Tasca III, vice president, Tasca Automotive. “As our industry and consumer expectations continue to evolve, we value CDK solutions and have confidence their investments in innovation will keep us on the cutting edge of managing our operations and serving our customers how they want and where they want.”

As of 2025, CDK software is relied upon to power the operations of the majority of franchise dealerships in North America, including five of the six publicly held dealership groups in the U.S and the only publicly held dealership group in Canada.

“We are thankful to extend our partnership with Tasca Automotive, and we value the trust they place in our company, our software and the people who represent CDK every day,” said Brian MacDonald, president and CEO, CDK. “By renewing into a unified platform like the CDK Dealership Xperience, Tasca Automotive will benefit from simplified workflows and built-in AI capabilities that will empower them to make the best operational decisions and offer the best experiences for their employees and customers.”

Tasca Automotive was founded in 1943 by Bob Tasca, Sr. and has grown into a multistate, multi-franchise organization serving customers throughout Connecticut, Florida, Illinois, Massachusetts, Missouri, New York, New Jersey, Pennsylvania and Rhode Island.

Media Contact:
Lisa Finney
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