Connected Vehicle Technology Awareness Can Change Customer Attitudes Toward Dealerships
Despite how widespread connected vehicle technology has already become, there’s a lack of clear understanding about it by consumers —...
4 Min Read•Mar 17•Kim Saylor
Connected Car Data — The Answer to Better Customer Experiences
The first generation of connected cars actually arrived decades ago. The primary purpose then was to get emergency help if...
4 Min Read•Mar 17•CDK Global
How Trendsetters Are Showing the Way in 2022
Moving past challenges to unlock opportunity Our new study looked at the trendsetters that made car buying better for consumers through...
4 Min Read•Mar 11•CDK Global
A Case for Systems Integration
You can’t improve car buying if you don’t know what’s holding it back. CDK recently partnered with NADA Academy to determine the greatest pain points in the process both for consumers and dealers.
1 Min Read•Mar 8•CDK Global
The Pros and Cons of an External BDC for Auto Dealerships
A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.
4 Min Read•Feb 23•CDK Global
5 Best Practices for Automotive Sales Managers
Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.
4 Min Read•Feb 22•CDK Global
5 Habits of a Successful BDC Manager
BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.
3 Min Read•Feb 21•CDK Global
Give Customers the Gift of Time
How many people still work the typical 9 to 5? If you’re like many Americans, odds are you’re working more...
4 Min Read•Feb 9•Jeff Beals
How AI Will Take Strategic Data-Driven Marketing to the Next Level
Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack...
3 Min Read•Feb 9•CDK Global
Trade in Your Marketing Agenda
Today’s communication opportunities coupled with expectations of at-your-fingertips convenience mean consumers are demanding more from every company. In this world,...
4 Min Read•Feb 8•Barb Edson
Three Tips to Improve Email Marketing KPIs
It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.
3 Min Read•Feb 8•CDK Global
This Report Will Help You Get Service Customers Back
Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.
1 Min Read•Jan 27•CDK Global