Automotive Digital Retailing
Modernize Car Buying and Selling
CDK offers digital retailing solutions — and so much more. It’s everything you need to transact online and in the showroom, creating one seamless, omnichannel experience for all.
Measure Digital Retailing ROI To Grow Your Business
Digital retailing success is measured across three KPIs that ultimately add to your bottom line.
2x
online engagement
70%
more deal efficiency
2x
customer satisfaction
Beyond Digital Retailing
Whether you just want to dip your toe into digital retailing or you’re ready to dive into omnichannel commerce, our platform meets you where you are.
Integrate With Your System
Our platform is compatible with dealers’ preferred CRMs, lending solutions, website providers and more.
Most Certified
Partner with the most certified digital retailing provider to extend our platform across your entire dealer group.
Recent Insights
Shoppers Have Harder Time Finding the Right Car in October
Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...
2 Min Read•Nov 4•David Thomas
Why the Design of License Plate Frames Matters
There’s nothing wrong if a dealership wants a little promotion after they’ve made a sale. However, car owners often have...
3 Min Read•Nov 1•CDK Global
Yes, Your Service Department Waiting Room Really Matters
Whether it’s at the dentist’s office, the airport or a car dealership’s Service department, nobody enjoys being sequestered in a...
3 Min Read•Oct 21•CDK Global
Service Shopper 4.0: Dealerships Gain Ground
Fixed Operations continues to be a major profit center for car dealerships. And the competition from independent repair facilities and...
3 Min Read•Oct 17•CDK Global
The Road Ahead for AI in Automotive Retail
Artificial intelligence is no longer restricted to sci-fi movies or futuristic dreams. It’s now firmly embedded in the mainstream (ChatGPT,...
4 Min Read•Oct 16•Leigh Ann Conver
How Automotive Dealership Data Is Changing the Game
Data is at the heart of everything today, and car dealerships are no exception. Whether it's understanding customer preferences, managing...
3 Min Read•Oct 15•CDK Global
Service Advisor Tips: Communicate Repairs Without Scaring Customers
A Service Advisor’s role in a dealership is crucial. They consult with the customer and explain the findings about their...
4 Min Read•Oct 14•CDK Global
CRM Reporting: The Key to Success
Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...
3 Min Read•Oct 11•Amber Good
Buyers Point to a Faster Purchase Process in September
The record witnessed with the CDK Ease of Purchase score in August wasn’t repeated in September despite higher inventory levels...
2 Min Read•Oct 7•David Thomas
Are Retirement Benefits the Answer to Hiring Challenges?
Hiring and retaining talent is one of the most challenging tasks for dealerships. While a career in automotive offers a...
3 Min Read•Oct 1•CDK Global