Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Customer Data

Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.

A Scalable Solution

You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min ReadMar 21CDK Global
Five Ideas to Prepare Service Departments for the E V Age.

5 Ideas to Prepare Service Departments for the EV Age

Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min ReadMar 13CDK Global
Why Dealership Mailers Still Matter in a Digital World.

Why Dealership Mailers Still Matter in a Digital World

Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min ReadMar 5CDK Global
Desired Inventory Harder to Find in February

Desired Inventory Harder to Find in February

After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min ReadMar 3David Thomas
Car Salespeople Are Improving

Study: Car Salespeople Are Improving

In ongoing studies of car buyers, CDK asks about the all-important role of the car salesperson in the purchase process....
2 Min ReadFeb 28David Thomas
How Unanswered Calls Hurt Service Department Satisfaction.

How Unanswered Calls Hurt Service Department Satisfaction

Every franchised dealership’s Service department is a busy, high-volume and profitable part of the business. The dealership competes hard for...
3 Min ReadFeb 28CDK Global
How Easy Is It to Buy a Car Online vs. at a Dealership?

How Easy Is It to Buy a Car Online vs. at a Dealership?

There’s a widespread belief that every car shopper wants to avoid visiting a dealership and just purchase a new vehicle...
3 Min ReadFeb 26CDK Global
Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min ReadFeb 13CDK Global
The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min ReadFeb 11CDK Global
C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min ReadFeb 5CDK Global