Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

Request a Demo
family buying car

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

What Dealers Say About the EV Transition

What Dealers Say About the EV Transition

As the electric vehicle revolution propels forward, dealers across the country are coming to terms with learning, selling and servicing...
1 Min ReadMay 6CDK Global
Three Dealership Accounting Woes and Fixes.

Three Dealership Accounting Woes and Fixes

Nothing can steer your auto dealership off course faster than poor accounting practices. And it’s not just about the importance...
4 Min ReadMay 6CDK Global
Car Price Negotiations Ease in April

Car Price Negotiations Ease in April

Car buyers still found it overwhelmingly easy to buy a new car in April but there was a slight drop...
3 Min ReadMay 2David Thomas
The Power of Video. Earn Customer Trust and Service Business.

The Power of Video: Earn Customer Trust and Service Business

When you spend your days servicing and repairing vehicles, it’s easy to forget that most people know very little about...
3 Min ReadApr 29CDK Global
Everything You Need to Know About the C D K Dealership Experience.

Everything You Need to Know About the CDK Dealership Xperience

Margin compression and changing customer expectations have auto dealers working hard to find new process efficiencies to boost profits and...
9 Min ReadApr 19CDK Global
The Pros and Cons of Involving Sales Staff in F and I.

The Pros and Cons of Involving Sales Staff in F&I

We know how the traditional F&I sales process works and why customers sometimes shut down as a new round of...
4 Min ReadApr 16Saundi Crandall
Leverage A I for a More Efficient Front Office.

Leverage AI for a More Efficient Front Office

Today, dealers echo one refrain in terms of their top strategy: Deliver a terrific customer experience. It’s become one of...
3 Min ReadApr 9Amber Good
Make Repairs Easier to Understand and Update, Update, Update.

Make Repairs Easier to Understand and Update, Update, Update

We’ve all been there: You take your car in for service and wait around for hours to hear next steps...
2 Min ReadApr 4Brooke Wilson
Robust Inventories Lift Buyer Attitudes

Robust Inventories Lift Buyer Attitudes

In February, the tracking CDK does of new car buyers returned its most positive results to date with nearly nine...
3 Min ReadApr 1David Thomas
Dealership Sales Staffing Dips but Sales Don’t Have To.

Dealership Sales Staffing Dips but Sales Don’t Have To

The heady days of low inventory and high profit margins have eased into a more normal buyer’s market. As the...
3 Min ReadMar 26CDK Global