Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Customer Data

Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.

A Scalable Solution

You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

New Research Highlights Impact of AI in Automotive

New Research Highlights Impact of AI in Automotive

AI in the automotive industry is no longer a trend. Dealerships are experiencing gains across their operations thanks to technologies...
2 Min ReadNov 13CDK Global
Shoppers Have Harder Time Finding the Right Car in October

Shoppers Have Harder Time Finding the Right Car in October

Disruptions in inventory, whether it was due to stop sales, model year turnovers or even natural disasters, seem to have...
2 Min ReadNov 4David Thomas
Why the Design of License Plate Frames Matters.

Why the Design of License Plate Frames Matters

There’s nothing wrong if a dealership wants a little promotion after they’ve made a sale. However, car owners often have...
3 Min ReadNov 1CDK Global
Yes Your Service Department Waiting Room Really Matters .

Yes, Your Service Department Waiting Room Really Matters

Whether it’s at the dentist’s office, the airport or a car dealership’s Service department, nobody enjoys being sequestered in a...
3 Min ReadOct 21CDK Global
Service Shopper 4

Service Shopper 4.0: Dealerships Gain Ground

Fixed Operations continues to be a major profit center for car dealerships. And the competition from independent repair facilities and...
3 Min ReadOct 17CDK Global
The Road Ahead for A I in Automotive Retail.

The Road Ahead for AI in Automotive Retail

Artificial intelligence is no longer restricted to sci-fi movies or futuristic dreams. It’s now firmly embedded in the mainstream (ChatGPT,...
4 Min ReadOct 16Leigh Ann Conver
How Automotive Dealership Data Is Changing the Game.

How Automotive Dealership Data Is Changing the Game

Data is at the heart of everything today, and car dealerships are no exception. Whether it's understanding customer preferences, managing...
3 Min ReadOct 15CDK Global
Service Advisor Tips. Communicate Repairs Without Scaring Customers.

Service Advisor Tips: Communicate Repairs Without Scaring Customers

A Service Advisor’s role in a dealership is crucial. They consult with the customer and explain the findings about their...
4 Min ReadOct 14CDK Global
C R M Reporting. The Key to Success.

CRM Reporting: The Key to Success

Dealers are focused on every lead and every opportunity that comes through their dealership now more than ever. Without clearly...
3 Min ReadOct 11Amber Good
Buyers Point to a Faster Purchase Process in September.

Buyers Point to a Faster Purchase Process in September

The record witnessed with the CDK Ease of Purchase score in August wasn’t repeated in September despite higher inventory levels...
2 Min ReadOct 7David Thomas