Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Customer Data

Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.

A Scalable Solution

You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...
1 Min ReadJan 20CDK Global
A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...
3 Min ReadJan 16CDK Global
Convert Phone Ups to Sell More Cars and Drive Loyalty.

Convert Phone Ups to Sell More Cars and Drive Loyalty

In the fast-paced world of car sales, each interaction with a potential customer is a chance to build trust, make...
4 Min ReadJan 15Natalia Mischenko
Some Purchase Steps Slip as Car Inventory Booms

Some Purchase Steps Slip as Car Inventory Booms

Car shoppers hit dealerships in droves this December and nearly nine out of 10 (88%) said the purchase experience was...
2 Min ReadJan 6David Thomas
Communicating Long Car Parts Delays With Service Customers.

Communicating Long Car Parts Delays With Service Customers

Your Service department is likely accustomed to auto parts delays that stretch far longer than in days past. While many...
4 Min ReadJan 3CDK Global
How Car Dealers Can Communicate Their Community Involvement

How Car Dealers Can Communicate Their Community Involvement

Your car showroom is a beacon for your community and not just because of its well-lit displays. In smaller cities...
4 Min ReadDec 23CDK Global
Car Shoppers Battle EV Myths

Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...
2 Min ReadDec 19CDK Global
C D K Global Research Year in Review.

CDK Global Research Year in Review

Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...
4 Min ReadDec 16CDK Global
The R O I of modern Retail.

The ROI of Modern Retail

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...
2 Min ReadDec 9Jen Miller
Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...
3 Min ReadDec 6CDK Global