Customer Relationship Management

Capture and nurture leads to create solid opportunities. Our CRM organizes and analyzes data to build a strong pipeline for your dealership.

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family buying car

Better Customer Service

Get a 360-degree view of the customer for a more personalized and proactive experience.

Improve Lead Management

Capture, organize, and nurture leads from online, on the phone and in the showroom.

Maximize Revenue Opportunities

Convert more leads into customers with lifetime value, utilize loyalty programs and cross-sell additional products and services.

How a Dealership CRM Helps Your Business

Retain Customers

Customizing your follow-up processes to an individual buyer’s needs and wants gives you a much better chance of keeping them happy. Enhance sales potential and customer satisfaction with quick relevant response 24x7.

Streamline Operations

Automate tasks and workflows to free up dealership staff so they can focus on more strategic and valuable work.

Seamless Integration

Don’t get stuck with slow-moving, incomplete deals. Integrations help you track every call, tie information back to the customer record and give visibility into team performance.

Data Driven Decision Making

Gain valuable insights into customer behavior, sales trends and marketing effectiveness to make better business decisions.

Customer Data

Don't lose a single bit of communication between you and your customers. Our CRM helps eliminate incorrect or duplicate customer data for better records.

A Scalable Solution

You need a CRM solution that can grow with you. The ability to customize your software as your needs change is crucial to keeping up in today’s competitive auto retail market.

Improve Customer Connections

Contact Us and Let’s Explore Your Dealership’s Specific Needs

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Recent Insights

Online versus In Person. A Hybrid Car Sales Approach.

Online vs. In-Person: A Hybrid Car Sales Approach

Today, many auto dealerships across the U.S. are debating whether some or all of the new vehicle sales process should...
4 Min ReadFeb 13CDK Global
The Importance of Greeting Customers at the Dealership.

The Importance of Greeting Customers at the Dealership

It’s essential to make a good first impression with a car shopper, as those initial minutes set the tone for...
3 Min ReadFeb 11CDK Global
C D K Brings N A D A to You.

CDK Brings NADA to You

A winter storm may have shut down flights around the country during the last week in January but it didn’t...
4 Min ReadFeb 5CDK Global
Are Credit Card Surcharges Right for Car Dealerships?

Are Credit Card Surcharges Right for Car Dealerships?

Inflation is hurting everyone. According to a recent Gallup poll, more than 40% of Americans named inflation as the top...
3 Min ReadFeb 5CDK Global
Why Your Dealership Needs to Prioritize Tire Sales.

Why Your Dealership Needs to Prioritize Tire Sales

Tire sales represent an opportunity to drive additional Service revenue and highlight the convenience and quality of work performed at...
3 Min ReadFeb 4CDK Global
Moods Bright During January Car Sales

Moods Bright During January Car Sales

The automotive landscape may look different as the calendar flips to February, but last month saw car steady car sales...
3 Min ReadFeb 3David Thomas
Five Questions to Ask When Selecting Your D M S Provider.

Five Questions to Ask When Selecting Your DMS Provider

Selecting the right dealership management system (DMS) can be a daunting task, given the number of options and the complexity...
3 Min ReadJan 30David Thomas
The 10 Commandments of Used Vehicle Inventory Management

The 10 Commandments of Used Vehicle Inventory Management

If you have it, they’ll come — the right car that is. Car dealerships run on inventory and without it,...
1 Min ReadJan 23CDK Global
Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...
1 Min ReadJan 20CDK Global
A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...
3 Min ReadJan 16CDK Global