Marketing Solutions

Maximize your dealerships data to increase customer retention and profitability.

Request a Demo
cars on dealer lot

Maximize Your Database

Drive incremental sales and service repair orders through strategic marketing campaigns.

Increase Inventory

Acquiring pre-owned inventory through your service drive saves time and money.

Loyalty and Retention

Retention starts by knowing your customers and engaging them at the right time with messages that elicit action.

Leverage Smarter Marketing Campaigns

Targeted Audiences

Create a specific audience with a dynamic search tool using 60 different data points.

More Service Opportunities

Service business fuels dealerships. Keep your Service lanes full consistently by knowing which customers are in a position for repairs.

Sell to Current Customers

When you mine your database for existing customers in an equity position, you can sell more without spending more.

Marketing built into your Workflows

Easy-to-use dashboards feature click-to-call, text messaging and email for personalized direct communications.

Increase Sales Opportunities

Contact Us and Let’s Explore Your Dealership’s Specific Needs

Request a Demo

Recent Insights

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Dealers Speed Up Sales According to Latest CDK Friction Points Study

Customer expectations are at an all-time high in the post-pandemic automotive retail industry. Shoppers want more screen time and less...
1 Min ReadJan 20CDK Global
A Glossary of F and I Products at Dealerships.

A Glossary of F&I Products at Dealerships

The Finance and Insurance department — better known as the F&I office — is where customers finalize financing, sign auto...
3 Min ReadJan 16CDK Global
Convert Phone Ups to Sell More Cars and Drive Loyalty.

Convert Phone Ups to Sell More Cars and Drive Loyalty

In the fast-paced world of car sales, each interaction with a potential customer is a chance to build trust, make...
4 Min ReadJan 15Natalia Mischenko
Some Purchase Steps Slip as Car Inventory Booms

Some Purchase Steps Slip as Car Inventory Booms

Car shoppers hit dealerships in droves this December and nearly nine out of 10 (88%) said the purchase experience was...
2 Min ReadJan 6David Thomas
Communicating Long Car Parts Delays With Service Customers.

Communicating Long Car Parts Delays With Service Customers

Your Service department is likely accustomed to auto parts delays that stretch far longer than in days past. While many...
4 Min ReadJan 3CDK Global
How Car Dealers Can Communicate Their Community Involvement

How Car Dealers Can Communicate Their Community Involvement

Your car showroom is a beacon for your community and not just because of its well-lit displays. In smaller cities...
4 Min ReadDec 23CDK Global
Car Shoppers Battle EV Myths

Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier...
2 Min ReadDec 19CDK Global
C D K Global Research Year in Review.

CDK Global Research Year in Review

Each year CDK produces an array of class-leading research to help dealers better understand their customers, their employees and the...
4 Min ReadDec 16CDK Global
The R O I of modern Retail.

The ROI of Modern Retail

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five...
2 Min ReadDec 9Jen Miller
Community College Recruitment Strategies for Your Dealership.

Community College Recruitment Strategies for Your Dealership

Recruiting people to staff entry-level positions at your dealership can be a challenge. Rather than posting a “help wanted” ad...
3 Min ReadDec 6CDK Global