Car Shoppers Battle EV Myths

Once you go electric, you stay electric. At least that’s what electric vehicle drivers indicated in a CDK study earlier this year. But EVs are set to only reach 10% of U.S. car sales by the end of 2024. While affordable EVs continue to fill up car lots and roads, most car shoppers are still choosing hybrids, plug-ins and gas-powered cars. But why?

CDK surveyed more than 1,000 new car shoppers again to learn why some chose electric and others didn’t. It’s critical for dealers to understand why and what’s exactly moving the EV needle for car shoppers today so they can meet the EV demand of tomorrow.

This year’s EV Shopper study covers:

Battling Myths 
Car shoppers continue to weigh the good, the bad and the ugly of all things EV. And there are a lot of myths to clear up, especially around maintenance, depreciation and resale.

Charging and Range Get Demystified 
Prices at the gas pump are an age-old concern but more shoppers of all types of vehicles are becoming more familiar with charging. But as EV technology improves and people are more familiar they’re even more convinced that they are indeed best as a second car.

What Holds Shoppers Back From EVs 
The range factor or range anxiety is still a concern for a lot of car shoppers considering the switch to electric. But now there’s a new issue brewing: range expectation.

Dealer Sentiment vs. Customer Needs 
Saturated EV media hype has caused some EV burnout for dealers, understandably, that’s led to pessimism. And now dealers don’t think EV sales will match gas sales for at least 15 years, which doesn’t match with shopper plans to buy EVs sooner and at a faster rate.

Download the Car Shoppers Battle EV Myths white paper