1 Min ReadDecember 1, 2023

CDK Global 2023: The Year in Research

CDK Global 2023. The Year in Research.

CDK Global endeavors to connect dealers with the automotive industry at large and our in-depth and revealing research covers everything from Modern Retail and F&I to service and shopper behavior. Below, find the top white papers and e-books CDK published in 2023 on automotive retail issues that are top of mind for car dealers everywhere.

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CDK Global
By CDK Global
Staff

Recent Insights

The Power of Online Reviews for Car Dealerships.

The Power of Online Reviews for Car Dealerships

Word-of-mouth marketing has long been heralded as the top marketing strategy. As the internet continues to shape consumer behavior, traditional...
3 Min ReadApr 11CDK Global
The E V Market Is Full of Misconceptions.

The EV Market Is Full of Misconceptions

The electric revolution is well underway. Sales of EVs are on the rise — in 2024, they accounted for 8.1%...
3 Min ReadApr 9CDK Global
Smarter Used Car Sourcing From Your Service Lane.

Smarter Used Car Sourcing From Your Service Lane

Hundreds of cars, trucks and SUVs zip through your dealership’s Service lane every week — many of which would look...
3 Min ReadApr 7CDK Global
How Does C D K’s C R M Drive McGovern Automotive Group Success.

How Does CDK’s CRM Drive McGovern Automotive Group Success?

Based in New England, McGovern Auto Group has 31 dealerships and an impressive annual sales volume of approximately 40,000 vehicles,...
2 Min ReadApr 3CDK Global
March Car Buying Improves Slightly Ahead of Tariffs

March Car Buying Improves Slightly Ahead of Tariffs

There was an upward correction in this month’s Ease of Purchase Scorecard as more car buyers said it was easy...
2 Min ReadApr 1David Thomas
How Shoppers Use Dealership Websites.

How Shoppers Use Dealership Websites

According to the latest CDK Friction Points Study, most car shoppers (between 62% and 79%, depending on the age group)...
3 Min ReadMar 27CDK Global
Dealers Tackle Head Count Struggles.

Dealers Tackle Head Count Struggles

The latest CDK Friction Points Study brought to light a staffing issue. Of the 1,281 dealers surveyed, 34% said they...
4 Min ReadMar 21CDK Global
Five Ideas to Prepare Service Departments for the E V Age.

5 Ideas to Prepare Service Departments for the EV Age

Oil changes have long been a loss-leader gateway for dealership Service departments to attract customers, but they may become a...
3 Min ReadMar 13CDK Global
Why Dealership Mailers Still Matter in a Digital World.

Why Dealership Mailers Still Matter in a Digital World

Since the turn of the century, the marketing world has shifted its focus from print to digital, reaching people primarily...
3 Min ReadMar 5CDK Global
Desired Inventory Harder to Find in February

Desired Inventory Harder to Find in February

After months of elevated scores, the Ease of Purchase Scorecard saw a significant drop in February. The key question of...
2 Min ReadMar 3David Thomas