All Insights
CDK Cloud Connect Helps Grieco Auto Group with Growth
When Michael Grieco Sr. opened his first new car franchise in 1995, installing a network with maximum uptime, dependability, cost efficiency, and simplicity were all concerns.
3 Min Read•Oct 18•CDK Global
GROW YOUR SERVICE BUSINESS THROUGH YOUR BDC
Most dealerships use a Business Development Center (BDC) to help fill the pipeline for vehicle sales. But a much smaller number of dealers take full advantage of a BDC to deliver more Service business.
7 Min Read•Oct 9•CDK Global
Women: We're Stronger Together
Anyone who knows me knows that I’m fiercely passionate about supporting and empowering women in automotive.
3 Min Read•Jul 3•Kathy Gilbert
Five Habits of a Successful Dealer Principal
The success of a dealership depends in large part on the leadership of the Dealer Principal. Check out the five habits of a successful Dealer Principal.
3 Min Read•May 31•Mike Stoll
Automotive Retail in the Age of the Empowered Customer
Forrester's recent report on "The Age of the Empowered Customer" really gets you thinking. Chief Customer Experience Officer, Tony Graham penned his thoughts about what the auto retail industry can do to serve customers in this new era.
1 Min Read•May 14•CDK Global
Message Received: Texting and Your Service Customer
High in demand but seldom offered as a communication option for customers, text messaging can bring added opportunities to increase...
4 Min Read•May 3•CDK Global
Six Ways to Keep Customers from Walking Away from a Deal
The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.
6 Min Read•Apr 20•CDK Global
The 5 Keys to Implementing a Reporting Solution
It’s all about that data. If you go to any marketing or digital conference nowadays, you’ll hear the word data...
3 Min Read•Mar 1•CDK Global
Keep the Relationship Alive
After the initial sale, wondering how you can keep the “romance” alive with your customers? What should you do before, during and after the first date? Look no further.
1 Min Read•Feb 19•CDK Global
How a Top-Rated Dealer Uses CDK Drive to Protect Fixed Ops Gross Profit
Take a quick look at the online ratings for Freehold Buick GMC — five out of five stars from Cars.com, 4.9 on DealerRater, and 4.5 stars on Google — and it’s clear that this central New Jersey dealership is doing something right.
3 Min Read•Feb 16•CDK Global
Generation Now: How Millennials Choose a Vehicle
The national fascination with millennials is as strong as ever.
4 Min Read•Aug 17•CDK Global
Hold the Phone – Or Don’t
Some people might think the phone is so yesterday, but the reality is, many customers still want to actually talk to a person. And picking up the phone benefits dealers, too. In fact, 45 percent of calls into an automotive dealership are from new customers.
2 Min Read•May 25•Anu Roberts
