High in demand but seldom offered as a communication option for customers, text messaging can bring added opportunities to increase...

The car buying process can feel complicated and overwhelming, leading the deal to fall apart. Using data from our 2018 study on recent post-purchase or in-market car shoppers, CDK has identified six major points of contention for consumers.

It’s all about that data. If you go to any marketing or digital conference nowadays, you’ll hear the word data...

After the initial sale, wondering how you can keep the “romance” alive with your customers? What should you do before, during and after the first date? Look no further.

Take a quick look at the online ratings for Freehold Buick GMC — five out of five stars from Cars.com, 4.9 on DealerRater, and 4.5 stars on Google — and it’s clear that this central New Jersey dealership is doing something right.

The national fascination with millennials is as strong as ever.

Some people might think the phone is so yesterday, but the reality is, many customers still want to actually talk to a person. And picking up the phone benefits dealers, too. In fact, 45 percent of calls into an automotive dealership are from new customers.

For more than 85 years, the Service Advisors and Technicians at Michigan-based Van Andel & Flikkema Motor Sales began work the old-fashioned way

In Gulfport, Mississippi, Butch Oustalet Ford is a family-owned business that sells vehicles made by Ford, Lincoln and other manufacturers.

In Zelienople, Pennsylvania, Baierl Ford works hard to present customers with the best cars, service, and prices in town.

Maybe you’ve heard the news: men and women are different (Shocker!). But the differences between men and women don’t end with their biology.

As another year draws to a close we are reminded that it is a good time to break old habits and step into the New Year with renewed spirits and fresh ideas.