Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack...

Today’s communication opportunities coupled with expectations of at-your-fingertips convenience mean consumers are demanding more from every company. In this world,...

It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.

Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.

Who’s watching over your business to make sure you’re getting the most from your system, and seeing to it you’re on the right path? This might not be a function every dealer expects from its solutions provider, but it should be.

CDK ServiceView powered by TruVideo allows you to show customers exactly what needs to be repaired by utilizing high-quality video, and an integrated two-way texting platform

Don’t Leave Your Customers Hanging. Consumer Reports says that a long wait on hold is the third most annoying experience for customers while calling a business. How can you make sure your customers stay happy when they’re on the phone? Our infographic can tell you how.

Service departments have been experimenting with videos for their customers. But how effective have they been? And are they worth the effort for your dealership?

Optimize Your Phones for When You Can’t Answer. Are your voicemail boxes are set up properly and cleaned out on a regular basis? Have you tried calling your store after hours to see how well your IVR process works? Download our infographic to get more tips that will help you create a better voicemail experience.

CDK Global unveils how key decision-makers at dealerships can leverage AI technologies, including Machine Learning and Natural Language Processing, to solve business problems and identify profitable opportunities.

Once dealerships started seeing the benefits of Service video, there was still one question that needed to be answered: what was the return on investment? So, TruVideo conducted further research to provide dealers — particularly those with low or medium adoption — with a delta report.

Powerful Phone Tools From a Trusted Partner CDK Call Tracking tools work with your CRM system to help you recover missed opportunities. With the right tools, you can measure and improve employee phone skills to convert more phone calls to sales and appointments. Download our infographic to learn how.