All Insights

Connected Car Data — The Answer to Better Customer Experiences

Connected Car Data — The Answer to Better Customer Experiences

The first generation of connected cars actually arrived decades ago. The primary purpose then was to get emergency help if...
4 Min ReadMar 17CDK Global
car showroom floor

How Trendsetters Are Showing the Way in 2022

Moving past challenges to unlock opportunity Our new study looked at the trendsetters that made car buying better for consumers through...
4 Min ReadMar 11CDK Global
CDK Automotive Retail Friction Point Report

A Case for Systems Integration

You can’t improve car buying if you don’t know what’s holding it back. CDK recently partnered with NADA Academy to determine the greatest pain points in the process both for consumers and dealers.
1 Min ReadMar 8CDK Global
The Pros and Cons of an External BDC for Auto Dealerships

The Pros and Cons of an External BDC for Auto Dealerships

A Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.
4 Min ReadFeb 23CDK Global
5 Best Practices for Automotive Sales Managers

5 Best Practices for Automotive Sales Managers

Automotive Sales Managers are responsible for building, cultivating and managing their Sales team.
4 Min ReadFeb 22CDK Global
5 Habits of a Successful BDC Manager

5 Habits of a Successful BDC Manager

BDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.
3 Min ReadFeb 21CDK Global
Give Customers the Gift of Time

Give Customers the Gift of Time

How many people still work the typical 9 to 5? If you’re like many Americans, odds are you’re working more...
4 Min ReadFeb 9Jeff Beals
How AI Will Take Strategic Data-Driven Marketing to the Next Level

How AI Will Take Strategic Data-Driven Marketing to the Next Level

Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack...
3 Min ReadFeb 9CDK Global
Trade in Your Marketing Agenda

Trade in Your Marketing Agenda

Today’s communication opportunities coupled with expectations of at-your-fingertips convenience mean consumers are demanding more from every company. In this world,...
4 Min ReadFeb 8Barb Edson
Three tips to Improve Email Marketing KPIs

Three Tips to Improve Email Marketing KPIs

It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.
3 Min ReadFeb 8CDK Global
This Report Will Help You Get Service Customers Back.

This Report Will Help You Get Service Customers Back

Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.
1 Min ReadJan 27CDK Global
Constantly Ensuring Your Success

Constantly Ensuring Your Success

Who’s watching over your business to make sure you’re getting the most from your system, and seeing to it you’re on the right path? This might not be a function every dealer expects from its solutions provider, but it should be.
5 Min ReadJan 25JD Demott