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![5 Car Sales Text Message Templates that Work with Video for Today’s Market](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2Fblogelead_0.png%3Fitok%3D7f_4jm4U&w=1080&q=75)
5 Car Sales Text Message Templates that Work with Video for Today’s Market
Videos and texts are a perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder 90 percent of texts are read within three seconds.
4 Min Read•Sep 28•CDK Global
![State of Cybersecurity in the Dealership 2022](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-4000%20State%20of%20Cybersecurity%202022_Insight-Banner_1570x500.png%3Fitok%3DubYxtzU4&w=1080&q=75)
State of Cybersecurity in the Dealership 2022
Cybersecurity continues to be a growing concern for all dealerships. Sophisticated cybercriminals will not relent. Read our second annual State of Cybersecurity report to learn more about how dealers are addressing cyberthreats and keeping up with compliance regulations.
1 Min Read•Sep 27•CDK Global
![Make Your Automotive CRM Tools Work for Your Dealership](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FHero%20Image%201head7103.png%3Fitok%3DT04figGu&w=1080&q=75)
Make Your Automotive CRM Tools Work for Your Dealership
Every dealer wants to empower employees, engage customers and increase
ROI.
4 Min Read•Sep 25•CDK Global
![New Detroit Auto Show Highlights Industry Shifts](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FHerBanner.png%3Fitok%3DOiaDgGyI&w=1080&q=75)
New Detroit Auto Show Highlights Industry Shifts
The kickoff to the rebooted, and slightly renamed, North American International Detroit Auto Show hit some snags. But it may have opened doors to what’s next for what was once the premiere event in the entire industry.
3 Min Read•Sep 21•David Thomas
![Automotive E-Commerce
Is the New Normal](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FHero%20Image%201ff.png%3Fitok%3DtFT5iZzx&w=1080&q=75)
Automotive E-Commerce Is the New Normal
Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
4 Min Read•Sep 20•CDK Global
![Data Privacy Day: What You Should Know](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FHero%20Banner_0.png%3Fitok%3DiVI1vhP7&w=1080&q=75)
Data Privacy: What You Should Know
October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data...
6 Min Read•Sep 16•CDK Global
![Mystery Shopper Seeing Things as Your Customers Do Makes All the Difference](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FGettyImages-651424299.png%3Fitok%3DTzx6pw5P&w=1080&q=75)
Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference
No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with...
4 Min Read•Sep 15•CDK Global
![What Does Service Shopper 2.0 Reveal About Customers?](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2FRectangle53copy.png%3Fitok%3DIWoj6tvl&w=1080&q=75)
What Does Service Shopper 2.0 Reveal About Customers?
Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
4 Min Read•Sep 13•CDK Global
![6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2FGettyImages-1216835172.png%3Fitok%3DzOW0mSOQ&w=1080&q=75)
6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers
The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
3 Min Read•Sep 7•CDK Global
![A Total Success in Customer Communication](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-2750%20Elead%20-%20Anderson%20Auto%20Group%20HP_FINAL_0.png%3Fitok%3D8sswja5L&w=1080&q=75)
A Total Success in Customer Communication
Not far from the tarmac of Raleigh-Durham International Airport,
Anderson Auto Group houses their sprawling business operations.
1 Min Read•Aug 30•CDK Global
![Lineup of hybrid vehicles](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-01%2F22-7150-hybrid-blog.jpg%3Fitok%3DD6uIgBbx&w=1080&q=75)
Hybrids: An Underdog in the EV Transition
Identifying the exact moment EVs will hit a saturation point continues to spur healthy debate in boardrooms, newsrooms and the Twitterverse.
5 Min Read•Aug 22•David Thomas
![CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group](/_next/image?url=https%3A%2F%2Fcms.cdkglobal.com%2Fsites%2Fdefault%2Ffiles%2Fstyles%2Finsights_image_407x190%2Fpublic%2F2023-02%2F22-9602_Elead_Brewbaker_AG_Insights_banner.jpg%3Fitok%3D1C7WXypj&w=1080&q=75)
CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group
CDK Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.
1 Min Read•Aug 22•CDK Global