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The Importance of Security Awareness Training

The Importance of Security Awareness Training

The challenge of maintaining your dealership’s cybersecurity extends beyond the technical realm to include a critical layer of personal responsibility....
2 Min ReadOct 4Jessie Hammonds
Stop the Fear Behind the Unknown: The Top Ten Things You Should Know About Cyberattacks

Stop the Fear Behind the Unknown: The Top Ten Things You Should Know About Cyberattacks

As dealerships grow and connect more devices to their network, the risk of a cyberattack increases exponentially. Getting to know some cybersecurity basics and putting them into practice will help you protect your dealership.
4 Min ReadOct 3CDK Global
5 Car Sales Text Message Templates that Work with Video for Today’s Market

5 Car Sales Text Message Templates that Work with Video for Today’s Market

Videos and texts are a perfect pair. Videos keep customers engaged and help build rapport. Texts deliver information fast and are hard to ignore. We’re conditioned to listen for that “ping,” so it’s no wonder 90 percent of texts are read within three seconds.
4 Min ReadSep 28CDK Global
State of Cybersecurity in the Dealership 2022

State of Cybersecurity in the Dealership 2022

Cybersecurity continues to be a growing concern for all dealerships. Sophisticated cybercriminals will not relent. Read our second annual State of Cybersecurity report to learn more about how dealers are addressing cyberthreats and keeping up with compliance regulations.
1 Min ReadSep 27CDK Global
Make Your Automotive CRM Tools Work for Your Dealership

Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.
4 Min ReadSep 25CDK Global
New Detroit Auto Show Highlights Industry Shifts

New Detroit Auto Show Highlights Industry Shifts

The kickoff to the rebooted, and slightly renamed, North American International Detroit Auto Show hit some snags. But it may have opened doors to what’s next for what was once the premiere event in the entire industry.
3 Min ReadSep 21David Thomas
Automotive E-Commerce 
Is the New Normal

Automotive E-Commerce Is the New Normal

Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
4 Min ReadSep 20CDK Global
Data Privacy Day: What You Should Know

Data Privacy: What You Should Know

October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data...
6 Min ReadSep 16CDK Global
Mystery Shopper Seeing Things as Your Customers Do Makes All the Difference

Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference

No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with...
4 Min ReadSep 15CDK Global
What Does Service Shopper 2.0 Reveal About Customers?

What Does Service Shopper 2.0 Reveal About Customers?

Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
4 Min ReadSep 13CDK Global
6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
3 Min ReadSep 7CDK Global
A Total Success in Customer Communication

A Total Success in Customer Communication

Not far from the tarmac of Raleigh-Durham International Airport, Anderson Auto Group houses their sprawling business operations.
1 Min ReadAug 30CDK Global