All Insights

Make Your Automotive CRM Tools Work for Your Dealership

Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.
4 Min ReadSep 25CDK Global
New Detroit Auto Show Highlights Industry Shifts

New Detroit Auto Show Highlights Industry Shifts

The kickoff to the rebooted, and slightly renamed, North American International Detroit Auto Show hit some snags. But it may have opened doors to what’s next for what was once the premiere event in the entire industry.
3 Min ReadSep 21David Thomas
Automotive E-Commerce 
Is the New Normal

Automotive E-Commerce Is the New Normal

Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.
4 Min ReadSep 20CDK Global
Data Privacy Day: What You Should Know

Data Privacy: What You Should Know

October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data...
6 Min ReadSep 16CDK Global
Mystery Shopper Seeing Things as Your Customers Do Makes All the Difference

Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference

No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with...
4 Min ReadSep 15CDK Global
What Does Service Shopper 2.0 Reveal About Customers?

What Does Service Shopper 2.0 Reveal About Customers?

Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
4 Min ReadSep 13CDK Global
6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.
3 Min ReadSep 7CDK Global
A Total Success in Customer Communication

A Total Success in Customer Communication

Not far from the tarmac of Raleigh-Durham International Airport, Anderson Auto Group houses their sprawling business operations.
1 Min ReadAug 30CDK Global
Lineup of hybrid vehicles

Hybrids: An Underdog in the EV Transition

Identifying the exact moment EVs will hit a saturation point continues to spur healthy debate in boardrooms, newsrooms and the Twitterverse.
5 Min ReadAug 22David Thomas
CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

CDK Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.
1 Min ReadAug 22CDK Global
Electric vehicles charging

Automaker Rosters Showcase EVs

Nearly every brand now has an EV to sell, but is it a tipping point? There is a serious debate on...
5 Min ReadAug 19David Thomas
Do Customers Care About Connected Technology?

5 Ways to Maximize Your CRM Opportunities

CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.
5 Min ReadAug 17CDK Global